STELLA ARTOIS. CAMPAIGN/PRODUCT DEVELOPMENT

The core Stella Artois marketing campaign for 2018/19 was to encourage people to spend quality time together. Identifying that the use of smart devices were reducing the level of  ‘quality’ communication, a campaign centred around a Stella Artois chalice made from post consumer smart device glass was created with Mother New York. Working with specialist manufacturers we were able to bring this unique product to life. Packaging made from 100% re-recyclable materials. Designed to replicate smart phone packaging and securely house a Stella chalice made from post consumer smart device glass waste. Packaging inserts support marketing message.

Role: project lead, client liaison, product development, marketing content contribution, concept development, agency collaboration and print liaison.